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Farm fresh Avocado- farmers to consumers facilitated by ICAR-KVK, Kodagu during COVID-19 pandemic


Kodagu district is growing Avocado in 500 ha as a mixed crop in coffee plantations. The avocado was mostly going to metro cities and was mainly consumed by juice shops for milk shake. With the closing of juice shops, there were no takers for avocado which created a distressed situation for many farmers. They were not getting any buyers and the offered rates were very low (20-30 rupees) for good avocado. So ICAR-KVK Gonikoppal decided to intervene and create a marketing channel for the distressed farmers who approached KVK to help them in marketing.

KVK collected bout 1-ton avocado from 4 farmers, graded it and later was sent to Bengaluru apartments with the help of people coordinating in Bengaluru. Shri. K.N Jagadeesh from KVK Hirehalli, Shri. Kiran from Bengaluru and Dr, G. Pillai felicitated the sale in different apartments. The produce was sold following all the COVID-19 norms and cleanliness protocols. The farmers were paid 60/kg which is 140% higher than the offered 20-25 rupees in local markets.